Semiotics / LIIAR Analysis

Semiotics

Semiotics are features of a media text that suggest meaning, examples of semiotics in media include: conventions (the expected and predictable features of a text), denotations (what we see in a media text) and connotations (the hidden meanings we infer from a media text)

LIIAR

The acronym 'LIIAR' contains 5 of the main concepts of media.

L - Language - Media language is what an effective media text usually contains, for example: music, text, video and photographs

I - Institution - The institution is the company that manufactures a media text, which is important as it will help the media text reach it's target audience effectively. Some examples are: Rockstar, BBC, EMAP and IPC

I - Ideology - Ideology in media is the beliefs and emotions that are connected to a media text, these are also important as the form the media text a specific audience, for example: a pop magazine will contain pop music beliefs and emotions such as how people should listen to chart music, attracting people with similar beliefs and emotions.

A - Audience - The audience are the people who consume the media text, the audience is important for without one, a media text would never be noticed.

R - Representation - Representation is how individuals are portrayed in the media, this is an important concept as it helps to display and convey a message and an opinion about a person to the masses, which in turn will also attract an audience who are intrigued to learn all about what the text may be saying about said person.