Evaluation Question 3

3) What kind of media institution might distribute your media product and why? 

My magazine is an indie rock magazine, meaning I would have to find an institution that distributes magazines of a similar genre, as they would know exactly how and where to distribute my magazine in order to gain an audience. An example would be the institution IPC, who distribute NME, by also distributing my magazine, IPC will know how to attract an audience and gain profit from my product. 
On the contrary, an institution that doesn't distribute magazines of a similar genre would also be a good idea as they're would be no competition between sales, and the institution wouldn't doubt the idea of two magazines with very similar content being distributed at the same time by the same institution. An example would be Bauer who distribute Q, a magazine that mainly focuses on mainstream rock and roll, by having an indie music magazine they will have a broader range of magazines, which will potentially gain them profit.