It is important for institutions to understand the demographics of their product, as the demographics are what show exactly what the target audience is, which helps the magazine directly appeal with them through the content, price, and design of their product.
Social Class of my magazine
My magazine will be aimed towards people of a working/middle social class, I have chosen this social class as it is the most common social class associated with indie music, this social class will be more likely to invest in my magazine, compared to someone of a higher social class.
Price of my magazine
The price of my magazine will be £1.50, i have chosen this price as it is relatively cheap, making it attractive to my target audience, having an expensive magazine aimed towards a working/middle class audience simply wouldn't work.
Distribution of my magazine
My magazine will be weekly, I have chosen to have a weekly magazine as I think this would appeal well to my target audience, having a magazine with a short amount of content, new news every week is something those with not enough time to invest in finding new things in their favorite music genre would be essential.
Giveaways of my magazine
My magazine would contain free gifts and prizes such as posters, CD's and concert tickets, these products would appeal to my target social class as they are products that might not be easily accessible by those with a low disposable income.
How the social class table has helped me find a target audience
By choosing my audience within reference to individual social aspects related to the genre of my magazine, the content of common conventions such as data and issue, price and the plug are already decided to appeal to my target audience.
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